Image: Matt Elsberry
I teach professional English for first year BBA students who specialize in computer systems, web design, information networks and software development. These are some really bright students, they have graduated from high school with good grades, they are motivated and skillful. One of the latest task I gave them was to follow two professional blogs (in English, of course) and write a report about what they’ve learned and what they thought about the blogs. I and my colleague worked out a good list of blogs concentrating on web design, gave it to the students and asked everyone to pick their favorite ones to follow.
To be honest, we thought we wouldn’t need the list. We thought the students would know better than us what the interesting blogs of their field of study were.
The reports were a shock to me. Not that they weren’t good – they were very well written and very much to the point – but there was this one comment that appeared in one report after another after another.
Many of the students had never read a professional blog before. Some of them had never thought there would even be such thing as a professional blog. This was a whole new discovery for the students, and they reported having learned a whole lot of new things they hadn’t learned at the university. They had discovered that the blogs had the very latest information of their field and found following blogs a wonderful way of keeping up-to-date with their professional development.
We knew this, didn’t we? We know that high-quality professional blogs are one of the great blessings of social web. It’s such basic knowledge that we sometimes forget to mention it as an example when people ask what good social media is for them. (My partner is preparing a social media guide and coaching for entrepreneurs, and he hadn’t thought of mentioning this because it felt so self-evident). The question is, how is it possible that the students didn’t have a clue?
I’m afraid the answer is sad: they didn’t have a clue because they never heard anything about blogs in high school. One of the greatest tools for acquiring up-to-date information (and for participating in discussions about it, for sharing experiences and for connecting with like-minded people) has been utterly, totally, absolutely ignored in the school that was supposed to provide all-round education. And worse still, the same ignorance very often tends to continue in higher education.
This is not even funny. This is wrong. I feel bad for these bright young people who invest in their future, work hard to perform well in high school and to get accepted in the university, trusting for the school system to provide them with the best possible tools for professional success. We must live up to their expectations, and a good way to start is to take a closer look at the curriculum, learning environments and working methods in our schools.






